![]() ![]() Keep these to a minimum in your non-promotional email. Minimize the number of images and links: Personal messages tend to have far fewer images and links than marketing campaigns, so this is an easy tell for email servers.Keep "buy now", "discount", "promotion", "offer", and so on out of your non-promotional messages. Don’t use blatantly commercial or marketing phrases, as these are likely to activate filters. ![]() Create high quality content: Tempt your recipients to open your emails, and click on links.If you only are selling in some messages, try to focus your email to separate non-promotional material.Don’t sell: Selling in your email is promotional by definition, and will be labeled by Gmail as promotional. ![]() If you have changed your message subject and text, but are still seeing your messages delivered to the Promotions tab, here are some additional tips that may help: That way your emails will appear there from then on. We also recommend sending a friendly reminder to your list encouraging them to drag your messages over to the primary inbox. Email Subject Line Insights for the Travel Industry.39 Email Subject Lines That Rocked Our Inbox.If you need help, we have examples of great subject lines we've seen on our blog: Users who's messages are regularly being sent to the Promotional tab should reconsider the subject line on their email, as well as modifying the content. Gmail's servers scan the subject and content of every email it receives to try and detect what sort of message you're sending. ![]() If you are sending marketing emails, we do not encourage trying to cheat Gmail’s algorithms by trying to have your marketing emails land in the main inbox. Notice: Please keep in mind that Promotions Tab was created specifically for marketing emails. This guide explains some of our recommendations and best practices for avoiding your email showing up in Promotional. Are your messages to Gmail users ending up in the Promotional tab? This is likely due to Gmail flagging your message as promotional due to the content of your email. ![]()
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